I’ve been working with Platinum Seamless® since 2016. My journey began when I needed a high-quality extension brand to offer my clients behind the chair, and it has evolved into my role as the Director of Education today.

The company’s openness to evolving education standards to keep up with the modern needs of stylists is truly commendable.

If you’re looking for a hair extension brand that values quality and ongoing education, I wholeheartedly recommend Platinum Seamless®!

— Anita Hawke, Director of Education

Anita is the Director of Education for Platinum Seamless® Hair Extensions, and coach to stylists looking to expand their skills behind the chair or in the classroom.

She has been a stylist and educator since 2006 in West Palm Beach, FL after moving from Idaho, where she completed her cosmetology training at The Paul Mitchell Academy Boise.

You’ll find Anita working 2 days a week behind the chair at Salon Margrit on Palm Beach Island, FL, doing what she loves most, Extensions, Lived-in-Color, Precision Haircuts and Healthy Hair Treatments that reverse damage and reduce thinning.

“Time spent with me, whether it be in my chair or at a class, is completely focused on you. I am fully committed to connecting with you and understanding your personal goal.”


Why Platinum Seamless®?

As a stylist, it is very important to be able to work with a brand that provides quality and is true to the tone of the color ring.

Platinum Seamless® has it ALL giving me the opportunity to create an infinite number of looks with many installation options as unique and different as each client I have in my chair.

In the years that I have been working on extensions I have never had as much confidence as with Platinum Seamless® and this is thanks to our advances in education that not only take care of my clients’ hair and scalp, but they don’t feel anything, just CONFIDENCE.
— José Abimael Torres Santiago

José Abimael Torres Santiago is a licensed stylist with 198,720 hours of experience. He studied at the Rover Hair academy in Torino, Italy and the Pivot Point academy in Chicago, USA. He has an international career from the Americas to Europe. He is the owner of two beauty salons in Puerto Rico and a distributor of prestigious exclusive salon brands.

His passion for the avant-garde and his desire to innovate has led him to be recognized in national advertising media, such as television programs, radio, newspapers and magazines.

During the first years of his career he stood out as a makeup artist working with celebrities and beauty queens. He has been an educator of several beauty lines such as TIGI, which he treasures as his greatest school. Teaching he find his purpose within the industry. “Anyone who is not educated will simply be prepared for a world that will no longer exist!”

His favorite service at the salon is hair extensions, which he dedicates himself to full time.

He is a lover of nature and animals. In his free time he enjoys going to the gym, going to the movies and traveling.

His favorite phrase is “if you believe it, believe it” as it describes part of his LIFE testimony.


Platinum is an innovative company who continues to keep themselves at the forefront of hair extension trends. Even as an industry leader, Platinum Seamless® takes time to listen, adapt and grow. I have always felt that I have creative freedom as an extension artist and am not confined by the brand. They really push me to grow, succeed and showcase my talents in areas where I have strength and passion. The hair quality is amazing and Team Platinum is truly dedicated to excellence!

— Nikki Layne

With over a decade of experience behind the chair, Nikki is passionate about Hair Extensions and designing looks that create a more confident you. Nikki has struggled with fine hair her whole life. Not only does she personally understand how hair extensions work in the hair, she knows, first hand, that a great hair extension transformation can be life changing. ​

Nikki studied at the Hair Design Institute and has an arsenal of extension certifications. She prides herself on being a multi-method certified stylist. As an industry leader, Nikki created her own extension education and coaching platform and freelances as hair extension platform artist. She was recently published in Indie Stylist Magazine and Modern Salon. Nikki is also recognized as one of the top performing stylists in her company. Her passion for education and pursuit of knowledge are paramount in her career making her skillset highly sought after.


I love being an educator at Platinum Seamless® because, while I educate others, I also learn from them. The company stays updated with the latest advancements and supports our professional development, both in techniques and professional preparation.
— Raiza Gisselle

Raiza is a hairdresser and makeup artist with more than 23 years of experience in the beauty industry.

A lover of art and makeover, Raiza has worked for television, commercials, music videos and fashion shows in Puerto Rico, Miami and Orlando. Raiza's collaborations included working with Nickelodeon, Telemundo, reality shows and music videos alongside world artists such as Daddy Yankee and Alvaro Torres.

Raiza is a positive entrepreneur with many goals to achieve. She is always willing to learn in the industry and takes on challenges both in her profession and in business.

Raiza is certified in Airtouch by Russian creator Vladimir Sarbashev, in balayage by artists from the beauty industry such as Lisa Hernandez and Gabriel Samra and is an educator of the American extension line Platinum Seamless®.

"Beauty for me is not my job, it's my lifestyle!"